A wedding in Piedmont
From the Madonna dei Fiori
to the Agenzia di Pollenzo
The Agenzia di Pollenzo is the 19th-century royal estate built by King Charles Albert just outside Bra: a large enclosed courtyard, crenellated towers, a park with centuries-old trees. Today it is home to the Albergo dell'Agenzia, one of the most elegant wedding venues between the Langhe and the Roero.
Alessandra and Matteo married on 21 September 2024 at the Santuario della Madonna dei Fiori in Bra, and celebrated here with their families, their friends and little Nicole.
It was an elegant wedding full of surprises: the golden light of late afternoon, butterflies on stilts in the courtyard, a cake among the sparks and a party that went on deep into the night.
Ceremony
Santuario della Madonna dei Fiori, Bra
Reception
Albergo dell’Agenzia, Pollenzo
Date
21 September 2024
Dress
Make-up
Flowers
Il Bocciolo, Bra
Butterflies and performers
Corona Events
Cake
Caffè Posta, Bra (pastry chef Donatella)
01
The morning
Getting ready
The shoes, the rings and the invitation with their initials. Nicole in her flower crown, the mermaid gown with tulle sleeves, the spiral staircase. Elsewhere, Matteo gets ready with laughter, a glass of wine and a golden retriever who misses nothing.
















02
The moment
The sanctuary
The Santuario della Madonna dei Fiori, with its frescoed portal and the little flower girls in tutus. The bride's arrival, the aisle on her father's arm, the vows, the kiss. And a laugh during Mass that says everything about them.







A laugh during Mass. For a moment, nothing else exists.







03
The afternoon
Under the veil
After the church, a pause at home, just the two of them. The low sun behind the house, the veil becoming a hideaway, the lawn and the pool in golden light.







“Some weddings feel like a film. This one even had butterflies.”
Federico
04
Sunset
At the Agenzia di Pollenzo
As they arrive in the courtyard, silk butterflies on stilts open their white wings and champagne cascades down the tower of glasses. Then the park at sunset, and the bouquet toss as the lights come on.


















05
The evening
Dinner
A very long table of candles, roses and baby's breath. The bride's entrance to applause, the toasts, the first dance beside the white piano.





06
The night
The party
The cake with their initials, sparkler fountains, the fire performer and butterflies of light. Then the second dress, the heart-shaped sunglasses and a dance floor that never emptied.













Getting married in the Langhe or Roero?
Getting married
at Pollenzo
What I have learned photographing a wedding between the Santuario della Madonna dei Fiori and the Agenzia di Pollenzo, just outside Bra.
Time
The drive from the sanctuary to Pollenzo takes only a few minutes. Use them well: one stop for portraits in the afternoon light is worth more than an hour of posing.
The park
The Agenzia's lawn, with its trees and the palace in the background, is perfect at sunset. Twenty minutes away from the guests is enough, while the drinks reception is under way.
The evening
At night the courtyard becomes a stage: candles, flowers, outdoor performances. Think about the lighting when you plan the decor, because that is what stays in the photos.
Kind words from couples
Getting married in Piedmont?
Let's work together
I am a wedding photographer based in Alba, in the Langhe, twenty minutes from Pollenzo. Every year I take on a limited number of weddings: tell me your date and how you imagine your day, and I will reply personally.
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